First, huge thanks to Cottonwood Heights and Dan Metcalf for hosting the PIOs for the quarterly training luncheon on Wednesday. To show we mean the thanks, Dan gets free entry into the PIO Conference in September, as does anyone who hosts one of these meetings.
Now, onto the stuff: Social media tips from Dan Metcalf. Tomorrow, we’ll have notes from Ben Horsley’s presentation.
Watch for social media pitfalls
- You still work for and represent your agency, even when you are off duty. What you say on your personal social media accounts still reflects on you and your agency.
- Watch the context. Basically, make sure to research hashtags before jumping on and tweeting with them.
- Be careful with humor. It can personalize your agency, but can go dreadfully wrong when misused.
- Before you tweet, make certain you are logged into the appropriate social profile. It’s hard to make a worse mistake than tweeting a personal opinion via an agency account. Don’t do it! Two examples below.
You need an internal policy that addresses employees’ use of official channels, including social media training and monitoring, best practices and the number of people with access to those channels.
You also need an external policy that addresses your community standards and how you can justify the removal of posts on your pages while upholding free speech. Some of those justifications may include: off-topic posts, political endorsements, discrimination or personal attacks, obscenity, vulgarity, spam, advertising, copyright infringement, security or safety issues.
Joe Dougherty is the secretary for the PIO Association. On Twitter at @PIO_Joe.